Best Sellers
the college shop
To New Beginnings
For dorm nights and what comes next
A Love Letter for Life
A personalized keepsake that never fades and last a lifetime.
XO Collections
The Art of XO
Let customers speak for us
Our Story
XO began in the South of France.
Twenty-three years ago, while traveling through Provence — pregnant with my daughter — I felt something shift. The villages moved slower. The textiles felt intentional. Beauty wasn’t loud; it was lived in. Linen hung from balconies. Long lunches stretched into evening. Everything felt simple — yet deeply considered.
That trip changed me.